One of the first books I read by Ariely. Got me hooked. Predictably Irrational.
This is required reading especially in today's environment. Also, check out her TED talks. I just heard she's working on a 2nd edition #cantwait
All I can say is that if you ever get a chance to see Ariely you must. Check out The Dishonesty Project on Netflix.
Well, Thaler just got the Nobel Prize for Economics. That should tell you something.
Kahneman is who got Behavioral Economics started along with Max Tversky. A great read.
Anything by Michael Lewis is awesome. This book made into a movie is one of my all time favorites.